Anita du Toit is the  Founder and Franchise Development Consultant at Franchise Fundi. She has more than 20 years franchising consulting experience across the telecommunications, automotive, restaurant and retail industries amongst others.

Working as a Franchise Consultant at Deloitte, Anita was involved in the development of franchise innovations including the Franchise Systems Audit and the E-Test a psychometric test for improved franchisee selection. As a franchise specialist at FNB, she was instrumental in introducing the Franchise Think Tank and X2in5, an initiative aimed at doubling the franchise sector within five years. The DTI commissioned Anita to write papers on Tandem Franchising and Social Franchising while a consultant at Franchising Plus. 

She is an authority on social franchising with extensive experience and papers published on the subject. She has participated in social franchising projects in various sectors including primary health care, education, internet connectivity and engagement for poor communities, Early Childhood Development (ECD), social development and the development of microfranchising in agriculture, tourism, renewable energy and newspaper distribution. She was the lead consultant to organisations that formed part of the Social Franchise Accelerator in partnership with the University of Cape Town’s Graduate School of Business (The Bertha Centre) and the International Centre For Social Franchising (ICSF), a project that was funded by The Rockefeller Foundation.

Anita holds a MCom Masters degree in Marketing Management from the University of Pretoria.