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Microfranchising

Social impact through sound commercial principles

The following projects demonstrate Franchise Fundi’s experience with implementing expansion strategies that have a positive socio-economic impact. Anita du Toit was the lead consultant on all these projects.

Naspers – The Daily Sun

The Daily Sun is Naspers and South Africa’s biggest selling daily newspaper. Anita du Toit assisted the media group with developing a distribution model for The Daily Sun and other media titles and products. This low entry cost micro franchise provided opportunities for aspirant entrepreneurs while Naspers secures motivated township distributers and valuable enterprise development points.

Danone Clover - DaniLadies

Danone Clover wanted to expand its reach from suburban supermarkets into the heart of township communities. Anita du Toit helped the diary producer to refine a distribution model where women known as DaniLadies were empowered to sell affordable fortified yoghurt. This created dozens of micro-entrepreneurs while building a new low-income segment market for Danone Clover

IMPERIAL HEALTH SCIENCES - UNJANI CLINICS

With an investment of R7 million in the Unjani Clinics project, Imperial Health Sciences became the first private-sector organisation in South Africa to start a nurse-owned and operated primary healthcare franchise network. Anita du Toit assisted with providing a franchise expansion plan including an ownership model which sees the nurse increasing her ownership share annually based on a franchise agreement.